Girls on the Run
Brand Video
Our creative team at Wray Ward had the exciting opportunity to work with Girls on the Run, a fantastic national non-profit, to boost engagement, participation, and donations. They had just completed a detailed study on the impact of their program, and we were eager to help bring that data to life. Using 2D animation, we turned the findings into a clear and inspiring video that resonated with a wide range of audiences, from donors and school administrators to parents and future participants.
The visual direction blends playful, stop-motion animation, an expanded brand color palette, and imaginative black and white photography to highlight the limitless possibilities of young girls and women.
Credits
Agency: Wray Ward
Executive Creative Director: John Roberts
Creative Director: Vivian Mize
Producer: Devon Newton
Art Director: Griffin Glaze
Senior Copywriter: Katie Fisher
Designer: Griffin Glaze
Animator: Griffin Glaze
Sound Designer: Chris Walters