Girls on the Run

Brand Video

Our creative team at Wray Ward had the exciting opportunity to work with Girls on the Run, a fantastic national non-profit, to boost engagement, participation, and donations. They had just completed a detailed study on the impact of their program, and we were eager to help bring that data to life. Using 2D animation, we turned the findings into a clear and inspiring video that resonated with a wide range of audiences, from donors and school administrators to parents and future participants.

The visual direction blends playful, stop-motion animation, an expanded brand color palette, and imaginative black and white photography to highlight the limitless possibilities of young girls and women.

Credits

Agency: Wray Ward

Executive Creative Director: John Roberts

Creative Director: Vivian Mize

Producer: Devon Newton

Art Director: Griffin Glaze

Senior Copywriter: Katie Fisher

Designer: Griffin Glaze

Animator: Griffin Glaze

Sound Designer: Chris Walters

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