Sailing 101
Explainer Video
Before the Rio Olympics, U.S. Sailing Sperry team members competed in regattas to earn a spot on the U.S. Olympic team. In partnership with Sunbrella, we created the documentary, Uncharted Waters, giving a behind-the-scenes look at the athletes' journey. Additionally, we created this short animated video to simplify and explain the intricacies of competitive sailing and build excitement for the film release.
Credits
Agency: Wray Ward
Executive Creative Director: John Roberts
Director: Aaron Putnam
Producer: Devon Newton
Art Director & Designer: Griffin Glaze
Senior Copywriter: Katie Fisher
Animation: MadBox
Illustrator: Taylor Williams
Voice Over: Bailee Collins