Sailing 101

Explainer Video

Before the Rio Olympics, U.S. Sailing Sperry team members competed in regattas to earn a spot on the U.S. Olympic team. In partnership with Sunbrella, we created the documentary, Uncharted Waters, giving a behind-the-scenes look at the athletes' journey. Additionally, we created this short animated video to simplify and explain the intricacies of competitive sailing and build excitement for the film release.

Credits

Agency: Wray Ward

Executive Creative Director: John Roberts

Director: Aaron Putnam

Producer: Devon Newton

Art Director & Designer: Griffin Glaze

Senior Copywriter: Katie Fisher

Animation: MadBox

Illustrator: Taylor Williams

Voice Over: Bailee Collins

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