Business Enablement Executives, led by the lovely Jenn Woodbury, is a consulting firm helping organizations align their people, processes, and technology to operate like a well-oiled machine. The ever-changing, animated blocks represent the customization of BE Exec's approach, highlighting their commitment to creating bespoke solutions that fit each client's unique needs. When crafting the visual aesthetic, we wanted to make sure to balance the reliable, structured feel of the the blocks with bright, friendly colors that capture the warm energy Jenn brings to the process.