Reemprise Fund
Brand Video & Website
For over two decades, Reemprise Fund has supported 134 organizations with over 428 grants totaling $11.1 million, championing the ideas and individuals creating change in the Charlotte area. Rebecca Henderson and I worked alongside the Reemprise team to craft language and visuals that highlight Reemprise’s innovative approach to philanthropy. As someone who’s called Charlotte home for nearly 12 years, this project was particularly meaningful.
The visual direction blends vibrant greens and chartreuse for bold, innovative energy, balanced by warm neutrals that convey grounded experience. Hand-drawn lines and handwritten elements evoke the personal touch of brainstorming sessions with the Reemprise team, while archival images, treated with a contemporary twist, reimagine legacy and generational impact.
Kind Words
“Thank you, thank you for leading us through this entire process. You’ve have helped us come to know ourselves better and, almost more importantly, articulate it. I can’t tell you how much we all appreciate the time, energy and care you’ve taken to do both this website and our video right.”
Reemprise Fund
Kelly Brooks – Managing Director
Credits
Strategy, Copywriting, Website Build: Rebecca Henderson
Art Direction, Design, Animation: Griffin Glaze
Voicover: Devon Newton
Audio Mix: Groundcrew Sound